An interview with Tracey Lampula of Vertex Pharmaceuticals. This episode was recorded right after Tracy and Val presented at the itSMF Fusion Show, September, 2009 in Dallas, TX. Discussion of how they implemented Vertex’s Change Management process while under regulatory scrutiny.
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The challenge for any company on the floor at Knowledge (or any tech show, for that matter) is how to stand out memorably amidst a sea of vendors and specialists, each attempting to share their message as though it were the most essential one at the conference. There’s the traditional “swag” option, where toys, pens, […]